{"id":2006,"date":"2026-07-18T15:59:38","date_gmt":"2026-07-18T08:59:38","guid":{"rendered":"https:\/\/majusmin.com\/activity\/behind-the-executive-interview-the-journey-to-advance-ma-beedee-a-thai-developed-medical-nutrition-product-through-collaboration-with-the-national-science-and-technology-development-agency-nstda\/"},"modified":"2026-07-30T09:12:47","modified_gmt":"2026-07-30T02:12:47","slug":"behind-the-executive-interview-the-journey-to-advance-ma-beedee-a-thai-developed-medical-nutrition-product-through-collaboration-with-the-national-science-and-technology-development-agency-nstda","status":"publish","type":"activity","link":"https:\/\/majusmin.com\/en\/activity\/behind-the-executive-interview-the-journey-to-advance-ma-beedee-a-thai-developed-medical-nutrition-product-through-collaboration-with-the-national-science-and-technology-development-agency-nstda\/","title":{"rendered":"Behind the Executive Interview, the Journey to Advance Ma-Beedee, a Thai-developed Medical Nutrition Product, Through Collaboration With the National Science and Technology Development Agency (NSTDA) Under the FoodSERP Program."},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ab0006c6386da708a1181e4673d9c025 wp-block-paragraph\">Ma-Jusmin welcomes the team from the <strong><a href=\"https:\/\/www.nstda.or.th\/home\/\" data-type=\"link\" data-id=\"https:\/\/www.nstda.or.th\/home\/\">National Science and Technology Development Agency (NSTDA)<\/a><\/strong> under the <strong><a href=\"https:\/\/www.nstda.or.th\/home\/services_post\/foodserp\/\" data-type=\"link\" data-id=\"https:\/\/www.nstda.or.th\/home\/services_post\/foodserp\/\">FoodSERP<\/a><\/strong> program, for\u00a0the occasion of interviewing executives to discuss and exchange perspectives on the role of research and innovation in elevating Thailand&#8217;s medical food industry.<\/p>\n\n<p class=\"wp-block-paragraph\">This interview reflects the collaboration between the private and public sectors in transforming research into practical products that address real-world needs and deliver tangible benefits to society.&#13;\n<\/p>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-1024x576.png\" alt=\"Behind the scenes of an executive interview with Ma-Jusmin, conducted by the NSTDA team under the FoodSERP programme, discussing the development of Ma-Beedee, a Thai-developed medical nutrition product.\" class=\"wp-image-1898\" srcset=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-1024x576.png 1024w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-300x169.png 300w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-768x432.png 768w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-1536x864.png 1536w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/medical-food-thailand-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5e666016c5cf37f42a6fa57da03c29a6 wp-block-paragraph\">During the interview, Ma-Jusmin\u2019s executives shared their pride that <a href=\"https:\/\/majusmin.com\/en\/ma-beedee-medical-food\/\" data-type=\"link\" data-id=\"https:\/\/majusmin.com\/ma-beedee\/\"><strong>Ma-Beedee<\/strong><\/a><br\/><p data-pm-slice=\"1 1 []\">is more than a medical nutrition product. It represents another option for supporting the quality of life and well-being of people in Thailand.<\/p><br\/>They also highlighted the important role of the FoodSERP programme in supporting research, product development, and the advancement of quality standards, enabling Ma-Beedee to become <strong>Thailand\u2019s first and currently only Thai medical nutrition brand in the powdered complete nutrition formula category.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This achievement was made possible through collaboration across all sectors, bringing together scientific expertise, research, and business experience to develop a high-quality product that delivers meaningful value to consumers and Thai society.<\/p>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-1024x576.png\" alt=\"Behind-the-scenes moments from an executive interview with Ma-Jusmin, the company behind Ma-Beedee, a complete medical nutrition formula. The interview was conducted by the National Science and Technology Development Agency (NSTDA) under the FoodSERP programme to highlight the collaboration in research and the development of medical nutrition products in Thailand.\" class=\"wp-image-1900\" srcset=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-1024x576.png 1024w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-300x169.png 300w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-768x432.png 768w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-1536x864.png 1536w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/ma-bedee-foodserp-ceo-interview-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">In addition to the interview, the filming day was marked by a warm and engaging exchange of ideas between the NSTDA team and Ma-Jusmin\u2019s executives. This reflected their shared commitment to advancing medical nutrition innovation in Thailand and supporting its sustainable growth.<\/p>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-1024x576.png\" alt=\"The executive team of Ma-Jusmin Co., Ltd. and representatives from NSTDA gathered for a group photo following an interview about their collaboration under the FoodSERP programme in support of Ma-Beedee medical nutrition.\" class=\"wp-image-1902\" srcset=\"https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-1024x576.png 1024w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-300x169.png 300w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-768x432.png 768w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-1536x864.png 1536w, https:\/\/majusmin.com\/wp-content\/uploads\/2026\/07\/nstda-foodserp-ma-bedee-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Stay Tuned for the Full Interview Soon<\/h3>\n\n<p class=\"wp-block-paragraph\">The story behind the collaboration between Ma-Jusmin and NSTDA in advancing Ma-Beedee through the FoodSERP programme offers many compelling perspectives. From the product development concept and the executives&#8217; vision to the important role of research in driving Thailand\u2019s medical nutrition innovation.<\/p>\n\n<p class=\"wp-block-paragraph\">Stay tuned for the full interview, coming soon through NSTDA\u2019s official communication channels.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":1897,"parent":0,"template":"","class_list":["post-2006","activity","type-activity","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ma-Beedee and the Push for Medical Nutrition Through Collaboration With the National Science and Technology Development Agency (NSTDA)<\/title>\n<meta name=\"description\" content=\"Ma-Jusmin Co., Ltd. shared insights into the development of Ma-Beedee, a Thai-developed medical nutrition product, through collaboration with the National 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